$50.00, 'Well Blow Me Down'

I am excited!  I am finally making my own pattern work.  A Christmas stocking customized with a name and a full-size Santa on the front. Yesterday, I looked on Itsy for knitted products, and I ran across a simple version of this Christmas stocking.  They have it priced at $50.00; I almost fainted.  I wonder......Can I do that?
I still have a lot of work to do on this pattern, but maybe......down the road!